Introducing Snowplow Analytics: capture, store and crunch your granular web event data

Speaker: Yali Sassoon, Snowplow Analytics


Snowplow Analytics is an open source web analytics platform built to run on top of the AWS cloud, that enables companies to collect and analyze granular, event-level and customer-level web event data. In this talk, Yali will introduce Snowplow in the context of the challenges that businesses face using technologies like Hadoop to drive business decision making, and look ahead to sketch out some of the developments going forwards that he believes will be significant in changing the way we think about and use big data: particularly around structuring and querying that data.